Enrollment Strategies

Benefits Communication Capabilities

EBC works directly under the guidance of your health and welfare brokerage firm to ensure a productive enrollment for worksite marketing. Several options are available to ensure proper communication of benefits eliminating discriminatory issues and discrepancies in information distribution.

Group Seminar Style Enrollment Meetings

Group Seminar Style Meetings allow consistent information to be communicated effectively to all employees, scheduled around the employer’s time frame to accommodate schedules and shift work. The employer maintains control of the meeting length and hears the presentation ensuring accurate information. This environment allows employees to hear the information among their peers providing a comfortable setting for the presentation. Perceived disadvantages to this method may be the reliance on the HR staff to accumulate the enrollment forms, incomplete or missing information, possibility of personal personal health information exposure (due to health questions on applications), and the reluctance of some employees to ask questions in the group setting (although questions can be asked individually at the end of meetings).

Person to Person Enrollment Meetings

Person to Person meetings require each employee to sit individually with a benefit counselor to discuss the benefits being offered, then make decisions based on the information presented. Perceived disadvantages include, loss of control by HR of hearing the presentation, length of individual interviews (typically a minimum of 20 minutes), potential for “perceived pressure” based on having to make a decision at the moment. Much of the disadvantages can be overcome with professionally trained benefit counselors.

Group Seminar Meetings followed by Person to Person Enrollment Meetings

Our experience has taught us that a combination of the previous two methods serves both the client and the employees the best. The advantages of this method include proper and consistent presentations heard by human resources, the ability for the employees to consider at length and discuss with family members their decision, personal questions to be asked, personal health information disclosed only to the counselor, information completed correctly, electronic enrollment utilized, underwriting issues minimized, individual counseling session time reduced, waivers collected, and consolidation of core enrollment elections collected. When done properly, the employees will have a clear understanding of the entire benefit package, as well as the opportunity to make an informed decision, while the employer has consistent control of the enrollment process.

Call Center Enrollment

EBC has call center capability for both inbound and outbound calling. With 13 lines for inbound calling, employees speak to a live representative who presents the benefits offerings, then enrolling or waiving coverage securely. This method is especially useful for geographically dispersed groups and many times is coupled with online streaming video presentations or dvds. It can also be employed for new hire orientation methods. Outbound calling allows our staff to contact employees with set times and schedules, also enrolling via secure pin or voice stamping.

Electronic Enrollment Capabilities

Technology continues to evolve in the employee benefits arena. EBC has extended experience with many electronic enrollment solutions that allow both core and voluntary benefits enrollment. Many platforms allow our on staff technical advisor to build the cases giving us complete control over the build and implementation of the platform.

Please contact us for more information!